Gerrard told the actors to manipulate their voice, posture, and hand movements to align with what they believed to be more typically male or typically female.Īfter creating the different ads, a group of 256 gay and straight men viewed the videos and were asked to pluck out a “leader” best suited to represent Sydney. Gerrard told the male actors in the fake travel ad to read the script in both a “masculine-gay” manner and a “feminine-gay” manner. Researcher Ben Gerrard, from the university’s School of Psychology, cast a mock TV commercial marketing Sydney tourism. So-called feminine-acting men face discrimination from not only heterosexual male peers but also gay men, according to a new study from the University of Sydney in Australia.
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